Microsoft has just announced their intent to acquire Activision Blizzard in a historic $70 billion dollar deal, the largest in the history of the games industry. The ramifications are potentially massive.

For 20 years, Xbox has shaped industries and gaming experiences around the globe. With this website, I want to explore their past, present, and future by looking deeper into their games and business strategy. With both written blog posts and audio podcasts, I hope to paint a more comprehensive picture of Xbox’s place in the wider gaming ecosystem - and where it looks to go for the next 20 years!

Let’s “Jump In.”